About

Lovely Group

Over the years, Lovely group has developed and grown from a single business entity in 1961 to a multi-industry group with a diversified portfolio of businesses. Today it is counted amongst the leading conglomerates in the country and continues to strive for excellence with its strength, differentiated product mix, state-of-the-art technology, excellence in execution and focus on supreme quality. Lovely group operates business spanning different industries that are grouped into Indian Sweets, Packaged Food, Education, Auto Dealerships, Hospitality and others. Their most notable brands Lovely Sweets, Lovely Imaginations, Lovely Professional University, Lovely Autos and now Lovely Bake Studio – the home of Eggless Baking are winning hearts not only in India but around the globe too.

Our History

Lovely Bake Studio

The Home for EGGLESS baking

Lovely Bake Studio, in a short span of time has become one of the fastest growing FMCG brands in the country with presence across 2000 Supermarkets across, 20 States, 40 Cities and all major airports in India with growing exports to Dubai, Saudi Arabia, USA, Australia and Chile!

The days of avoiding baked goodies because it has been prepared with Eggs are now finally over! Everyone can now enjoy our mouth watering range of 100% Eggless Cookies, Organic Cookies, Biscuits, Rusks, Dry Cakes, Baked Snacks, Frozen Food and Snacks, Traditional & International sweets, Herbal Green Tea and many more tempting offerings round the year anytime, anywhere!

Our expert team of chefs and patisserie experts from across the country are constantly innovating, reformulating and re-engineering traditional and modern recipes to create the most perfect tasting Eggless savouries that is loved by all ages and enjoyed by everyone in the family!

Shaishav Mittal, Founder and CEO of Lovely Bake Studio shares his secret recipe for their unprecedented success and love from consumers ” Quality is king. We ensure that our products are made from only the finest quality ingredients products procured locally and Internationally and that is our secret recipe to success. All our production

Facilities are ISO 9001-2015 and ISO 22000 certified by Intertek as well is BRC certified. We have zero tolerance policy on safety and hygiene protocols and have imported state-of-art machinery from Europe for achieving finest quality manufacturing. We are also the pioneers in India for M.A.P (Modified Atmosphere Packaging) which increases shelf life of many of our products naturally without adding any preservatives or chemicals!

Lovely Bake Studio has also opened its doors for Contract Manufactures for brands in India and Internationally. Recently they have associated with one of the largest coffee chains in Saudi Arabia to produce a tempting range of Cookies & Crackers and are in talks with many more big names across the globe for contract manufacturing!

Timeline

1961
Lovely Sweets

Opens in Jalandhar Canotonement

1984
Lovely Sweets

First Flagship Store in Jalandhar City

1991
Lovley Autos

Forays into automobile Dealerships with Bajaj Autos

1996
Lovely Autos

Maruti Suzuki Car Dealership

2001
Lovely Professional University

Establishes India's Largest Private University

2012
Lovely Sweets Mall

Grand Opening of a Unique Mall dedicated to Sweets and Gifting for Weddings and other Special Occasions

2014
Lovely Bake Studio

India's First of its ind Home of Eggless baking!

Mission & Vission

Our Vision

To be a globally admired packaged food brand trusted for superior taste and quality. Loved by all ages, across all countries!

Our Mission

To introduce a new world of flavours, taste, products and experiences never experienced before with our 100% Vegetarian range of products

Founder and CEO

Shaishav Mittal

Shaishav Mittal is the founder and CEO of Lovely Bake Studio – India’s first home of Eggless Baking and one of the fastest growing FMCG brands in India. Shaishav completed his MBA degree from the prestigious Babson college in Boston, USA and went on to work with Intuit Technologies in a Marketing Leadership role before returning to India.

Shaishav has been actively involved in reinventing the FMCG space with his range of unique portfolio of 100% Eggless products. In a short span of time, Lovely Bake Studio has managed to make its presence felt in the highly competitive FMCG space in India and abroad. Shaishav is also accredited with reinvigorating his heritage ‘Lovely Sweets’ brand by infusing fresh concepts keeping it relevant to the new generations and started Lovely Imaginations – The one stop shop for designer wedding Invitations and Gifts which in a short span of time has been a runaway success. He has won many awards for his dynamic entrepreneurship and has been on the nominated panel for many industry round-tables discussion and conferences. In his free time he is a fitness enthusiast and enjoys participating in marathons around the country.

Certificates

FSMS-Certificate-LOVELY-BAKE-STUDIO
ISO Certificate
Halal01
Halal India Certificate
Halal03
Certificate of Halal Products
Halal04
List of Certified Products